Modernize Your Microsoft Dynamics AX Reporting & Analytics
Microsoft Dynamics AX is a comprehensive enterprise-resource-planning platform designed for large-scale businesses—covering finance, supply chain, manufacturing, human resources, and project-based operations in a unified system. Built with flexibility and global scalability in mind, it supports complex organizations with multi-entity, multi-currency, and multi-language requirements.
At ReportingGuru, we specialize in creating custom reports, dashboards and analytics for Microsoft Dynamics AX 2012 that turn your ERP data into actionable intelligence. Whether you need executive-level financial summaries, operational performance views, or detailed departmental metrics, our solutions are built around your unique workflows and performance indicators.
Our U.S.-based report developers connect directly to your AX environment and deliver tailored reports, automated exports and visual dashboards—without long-term contracts or hidden fees. From high-level dashboards to detailed drill-downs, we ensure your AX 2012 reporting aligns with your business goals and drives measurable impact.
We can help with the requirements and build the reports. We work as needed with no minimums and no retainer to help with your reporting needs. We don’t even ask for anything up front. Email, call, or fill out our contact form to speak with an architect.
Fill out the form to speak with a Developer for a Free Analysis.
Excellent Communication and Top Tier Customer Service
With Report Development, one of the most important, but often overlooked, skills is Communication. Obviously it is necessary to have the required technical skills, but it is super important to have the necessary communication skills to gather the requirements and ask the right questions. Our team is 100% located in the US and has excellent communication skills. Without the communication barriers, we are able to meet with our clients as needed to help flush out any requirements or reporting obstacles smoothly and efficiently, which translates into saving our clients money. We’re proud of our team and how they interact and collaborate with our clients to build relationships and help meet all of their report development needs.
Top Customer Service
We always give same day responses to let our customers know when a report will be complete. This isn’t an extra charge; this is just how we do business by providing great Customer service.
We have a Project Manager that makes sure everything is going in the right direction. Our project manager will ensure that we get responses back to our clients to keep the ball rolling. And we ensure that reports are delivered on time to our customers.
We Believe in Great Communication
Our team members work 100% is the USA, and they are great communicators. At ReportingGuru, we understand that building reports is an iterative and collaborative experience. It’s imperative that our clients are able to relay requirements and the necessary feedback to our team and that we are able to understand and turn that around to deliver exactly what our clients are looking for. This may involve a phone call or a screen sharing session. For this reason, we hire report developers who really know how to talk to clients!
We Have worked with every industry
Every industry has different types of reports that are important to that specific industry. So, jumping in and understanding the business and having prior knowledge of the industry is important. Since we have been in business over 15 years, we have worked with almost every industry out there.
Our team members work 100% in the USA, and they are great communicators. At ReportingGuru, we understand that building reports is an iterative experience. For this reason, we hire report developers who really know how to talk to clients!
Financial Reporting
Maybe you need Balance Sheets, Income Statements, Aging Reports, Investor Packets, ETC.
Manufacturing Reports
Are there processes in your manufacturing process that can me improved with reporting?
Logistics and Distribution
Delivery management is information intense. Let ReportingGuru build our your logistics reports.
Medical Reporting
ReportingGuru can setup and build hospital and medical reports.
Insurance Reporting
Whether is it the statistical analysis or the compliance reporting, ReportingGuru can help.
Lots more Industries
We have worked with Farming, Poultry and Meat Processing, Sign Companies, Equipment Maintenance, Private Equity, Metal Recycling, Utility Companies, Home Builders, Retail Sales, Mining, Engineering, Law Home Sales, Waste Management ..ETC
You can expect the following:
- ReportingGuru understands your business requirements
- ReportingGuru helps make sense of your data with analysis
- ReportingGuru helps build report and dashboard specifications if necessary
- ReportingGuru sets up BIRT if necessary and optimizes if necessary
- ReportingGuru writes the complex database reports and dashboards
- ReportingGuru does the database programming if necessary
- ReportingGuru integrates multiple applications or locations together if necessary
- Use ReportingGuru On Demand - As Needed
- No weekly or monthly hourly minimums - we only bill for the hours we work
- No up front cost. We don't expect any prepayments for our work.
You Can Feel Confident That The Job Is Being Done Right Because of...
- Our Project Management System
- Daily Updates
- Strict Adherence To Project Roadmap & Timelines
- Customer QA & Acceptance Of Each Phase Of The Project
We're So Easy to Work With
We’re here to make your life easier. This means that we’ll tailor our services to your particular circumstances. For example, you don’t need an existing reporting system. If you have one, that’s great, but we’ll be happy to look at your needs and then design a system which is suitable. As well, we may recommend software platforms, but we’ll never try to sell them to you.
We actually know some programs which are free. We’re happy to share all of the knowledge and wisdom that we’ve gathered through the years with you and your team.
We specialize in report writing and database development and integration. We know how to extract information from every popular program out there. We’re also able to develop or integrate databases, with a mind to helping out clients reduce workloads at their workplaces.
For example, if you currently have staff members entering the same information in different databases, you’re wasting valuable time and money. When we create a database for you or perform software integration, your team members will only need to add information once!

All of our services are designed to lower your operating costs. When you use our company on an as-needed basis, you won't need to hire a full-time report developer to work at your place of business. Instead, you'll be able to get reports and related services when you need them and just pay as you go! It'll be way cheaper and you'll get reports which are custom and which are created by report developers who know everything about your particular software platform.
Talk To An Expert Today
As you can see, there’s no downside to hiring our company. You’ll get your reports and other services that you want, such as database integration, and you’ll pay less than you would if you had the same tasks performed by a full-time staff member at your workplace.
As well, you’ll access expertise from our team, as well as great communication.
We know that report creation is an iterative process and this is why our team members go out of their way to build strong bonds with clients. They talk and share information with them regularly, in a streamlined and efficient way.
To discuss your needs with us, just call or email (or fill out our convenient online form, on the right side of this Web page) in order to access caring advice from app and ERP report experts. We look forward to showing you just how affordable and accurate our reports and related services really are!

Common Questions
1. What are custom reports in Microsoft Dynamics AX 2012?
Custom reports in Dynamics AX 2012 are tailored data views built to display specific business information that standard reports can’t deliver. They allow users to combine data from multiple modules—like financials, inventory, and production—to create role-specific insights that drive better decisions across the organization.
2. Why create custom reports or dashboards for Dynamics AX 2012?
Standard AX reports may not fully reflect your company’s structure or reporting needs. Custom reports enable you to:
- Combine financial, operational, and HR data into unified reports
- Add custom filters, KPIs, and visual summaries
- Automate recurring report exports and delivery
- Create department-specific dashboards for quick insights
Custom reporting gives you precision, visibility, and flexibility that standard reports often lack.
3. How does ReportingGuru help with Dynamics AX 2012 reporting?
At ReportingGuru, we develop and automate custom reports that integrate seamlessly with your Dynamics AX 2012 setup. Our team can:
- Build or modify SQL Server Reporting Services (SSRS) reports
- Design dashboards with real-time KPIs
- Automate recurring exports and scheduling
- Ensure accuracy, performance, and scalability across modules
We tailor every solution to your business logic and operational structure.
4. What tools are used to build custom reports in Dynamics AX 2012?
Microsoft Dynamics AX 2012 supports multiple reporting tools, including:
- SQL Server Reporting Services (SSRS): Core engine for generating custom reports
- AX Query Framework: Creates data models and datasets
- Report Builder / Visual Studio: For layout design and customization
- Role Centers & KPIs: For real-time dashboard metrics
These tools allow developers to build and deploy reports directly within AX 2012’s environment.
5. How to create a custom SSRS report in Dynamics AX 2012?
- Open Visual Studio with the Dynamics AX extensions.
- Create a new report project and define your data provider (query or RDP class).
- Design the layout and add parameters, fields, and groups.
- Deploy the report to the AOS server.
- Register and access it via the AX client or Enterprise Portal.
This process allows you to generate interactive, printable reports that align with business requirements.
6. How to customize existing AX 2012 reports?
You can modify built-in reports by duplicating and adjusting existing RDL files or AX queries. Update fields, filters, and formatting as needed, then redeploy through Visual Studio or AX menu items. ReportingGuru can streamline this process—ensuring your customized reports maintain performance, security, and integrity.
7. How to build dashboards for real-time insights in Dynamics AX 2012?
Dashboards in AX 2012 are created using Role Centers, KPIs, and Power BI integration. You can:
- Display financial KPIs, production metrics, and sales performance
- Embed charts and pivot tables for visual analysis
- Link dashboards to SSRS reports for drill-down access
- Configure role-based access for executives and managers
This approach gives every department real-time visibility into key data.
8. Best practices for Dynamics AX 2012 reporting customization
- Plan your reporting requirements before design
- Keep data sets optimized to prevent slow queries
- Use consistent naming conventions for datasets and reports
- Validate results across test environments before deployment
- Document all customizations for ongoing maintenance
Following these practices ensures reliability, scalability, and auditability in your reporting system.
9. How to automate report delivery in Dynamics AX 2012?
Automation can be achieved through batch jobs, SSRS scheduling, or custom workflows. You can:
- Schedule reports to run daily, weekly, or monthly
- Deliver reports via email in Excel, PDF, or CSV formats
- Save outputs to shared network drives or SharePoint
- Integrate with Power BI or other analytics tools for broader distribution
ReportingGuru helps set up and optimize these automations for consistent, timely reporting.
10. Where to get help with Microsoft Dynamics AX 2012 custom reports and dashboards?
For professional reporting support:
- Contact ReportingGuru – our experts specialize in AX 2012 custom SSRS reporting, BI dashboards, and automation.
- Refer to Microsoft Learn for technical documentation and development guides.
- Explore the Dynamics community for shared tips and solutions.
From one-time reports to full enterprise dashboards, ReportingGuru ensures your Dynamics AX 2012 reporting delivers clarity, efficiency, and measurable business value.